Answer:
As Victor will not incur the high costs of constructing and operating more shops.
Explanation:
Since the bakery and coffee shop of Victor is highly successful.So it is well known in that area for it's products and also have a good reputation also.So by selling franchises of Mocha and Muffins he will not have to build different centers of Mocha & Muffins the person buying the franchise will have to care about that not Victor results in high cost cutting.