Answer:
The information given in the scenario indicates that Saffexo has a good brand equity.
Explanation:
The marketing term brand equity refers to the value of a brand. What a customer perceives about the brand and his/her experiences with it are what set out its value. If people have a good image of the brand, it will result in positive brand equity. On the contrary, if the brand gives bad service and disappoints customers, it will result in negative brand equity.
