Answer:
Diversification.
Explanation:
Diversification is an act of an existing entity branching out into ane business opportunity or just expanding its existing operations. This corporate strategy enables the entity to enter into a new market segment which it does not already operate in.
Companies difersificate to growth in business operations. To ensure maximun utilization of the existing resources and capabilities. To escape from unattractive industry environments.
Types:
-Horizontal diversification
-Vertical diversification
-Concentric diversification
-Conglomerate diversification
