Outdoor Adventure, a company that designs and manufactures sportswear, focuses their marketing efforts on people who participate in strenuous outdoor activities such as running, hiking, and climbing. For example, the firm advertises heavily in Runner's World and Women's Running. Outdoor Adventure is using _________ factors to segment its market.

Question

04-09-2019
Business

contestada

Outdoor Adventure, a company that designs and manufactures sportswear, focuses their marketing efforts on people who participate in strenuous outdoor activities such as running, hiking, and climbing. For example, the firm advertises heavily in Runner's World and Women's Running. Outdoor Adventure is using _________ factors to segment its market.

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cnavia19 cnavia19 · Answer 1 · 2019-09-17T16:03:18+02:00

Answer:

The correct anser to fill in the blank in this question regarding Outdoor Adventure, a company that designs and manufactures sportswear, focuses its marketing on a certain group of people, and advertises its products on certain places like Runner´s World and Women´s Runnin, would be: psychographic factors to segment its market.

Explanation:

Psychographic segmentation is a technique used by businesses in order to focus their advertisement towards a specific group of buyers, depending on their similar traits, beliefs and customs. By doing this, the companies can dedicate all their efforts to gaining prospective, current and past customers with their specific products, that respond to the common needs of these groups of people. Outdoor Adventure has done precisely that, they have focused their business advertisement efforts to reach a specific segment of the population, which are the people dedicated to outdoor activities such as running, and who are linked to networks such as Runner´s World and Women´s Running, thus fulfilling the purposes of the psychographic segmentation technique.