A situation analysis refers to
A) taking stock of where the firm or product has been recently, where it is now, and where it is headed in terms of the organization's marketing plans and the external forces and trends affecting it.
B) an appraisal of an organization's cash flow and financial ratios to access its health and the potential for new investment.
C) the process of continually acquiring information on events occurring outside the organization to identify and interpret potential trends.
D) a technique that managers use to quantify performance measures and growth targets to analyze its clients' strategic business units as though they were separate investments.
E) the process where a firm searches for growth opportunities from among current and new markets as well as current and new products.

The correct answer is A) taking stock of where the firm or product has been recently, where it is now, and where it is headed in terms of the organization's marketing plans and the external forces and trends affecting it.

Explanation:

The SWOT analysis (Strengths, Opportunities, Weaknesses and Threats) is one of the most important components of a Marketing strategy or plan. It allows you to photograph the situation of a brand, company or competitor. A good SWOT analysis can easily detonate Objectives and Strategies that are effective for the achievement of a marketing plan. Normally the Strengths and Weaknesses are of the internal order of the company or business, and the Opportunities and Threats correspond to external aspects.

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