Roberto, the vice president of marketing, is talking to Francis, a sales manager in a foreign office, about several local situations that Francis's reps are facing in their territory. Roberto tells Francis that he believes there are differences and similarities between home and foreign personnel and practices, and that Francis should use whatever techniques are most effective. Roberto is a(n) ____ manager.

According to administrative theory, Roberto presents a typical attitude of a geocentric manager, because he accepts the similarities and differences of national and foreign administrative policies, which allows him to find a balance with those practices that are most effective for the entity.

Otherwise it would be if he practiced an ethnocentric attitude, where he would discriminate the administrative practices of other countries, considering that those of his country of origin are superior, and that these can be exported at the same time as the goods and services of the organization.

Companies with interests abroad will probably have managers who have geocentric or ethnocentric perspectives. The geocentric attitude is the most convenient for managers of multinational companies, but it is also the most difficult to learn and accept.