The report Looking Further with Ford—2014 Trends identifies trends in how the technology explosion will affect consumer choices and behaviors. Which is not one of those trends? Select one: a. We are actively harnessing people’s energy and connections to develop the next generation of critical, thoughtful thinkers. b. With so much information at our fingertips, downtime has given way to filling every moment with bite-sized chunks of information, education, and entertainment. c. Many organizations have adopted corporate social and environmental responsibility initiatives with a goal of reducing their networks’ carbon footprints. d. In an increasingly screen-saturated, multitasking modern world, more and more evidence is emerging to suggest that when we do everything at once, we sacrifice the quality —and often safety—of each thing we do.

If we think about the way companies communicated with their consumers a few years ago and how they do it today, we can see that the advancement of technology has generated a huge change in the flow of information that has directly influenced consumer behavior.

Today, with the information in the palm of our hand, we get to know all the releases and projects of a company very fast. This increases our consumer sense and alters our consumer behavior. We want all the news, all the technological advancement and all the practicality that the new technologies can provide.

The result is a consumerist and inconsequential generation. Technological advancement changes our consumer behavior because we stop thinking critically about the need to make a purchase and end up buying without being considerate.

Accordingly, we can conclude that in relation to the above question, the option that does not represent a trend of how the technology boom will affect our choices and consumer behavior is the letter A.