The correct answer is a meme, which is an activity, concept, phrase, or piece of media that spreads from person to person, often via the Internet. A meme can also mean a trend. In fashion today, for example, ripped jeans are a meme. In beauty, bold eyebrows are a meme. Today we have the power of the social media networks to spread memes much quicker than before because anything can reach massive audience in an instant.
