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03-09-2018
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Before heinz sold its 9-lives brand cat food unit, the company identified the product as having a low market share in a high-growth market. the portfolio matrix would classify 9-lives as a(n):

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hancesoome hancesoome

13-09-2018

I guess the correct answer is problem child

Before Heinz sold its 9-Lives brand cat food unit, the company identified the product as having a low market share in a high-growth market. The portfolio matrix would classify 9-Lives as a problem child.

A problem child, also called a question mark, shows rapid growth but has poor profit margins.

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